Company Description

Our Vision

When a local customer was asked why she shops at Dahling It’s You Boutique, she said:

“Your concept is great. And your pieces are great. They’re beautiful and unique, high quality, affordable, and wearable! Every woman should be confident with the way she looks and feels. You teach that here, and the tricks to making it work. And I don’t know. That, to me, is what Dahling It’s You is all about.”

We’re glad you see it and feel it, because that, to us too, is what Dahling It’s You Boutique is all about.

It is our joy to provide every woman, any age, body type, style, and size, with the perfect look, all while sharing our enthusiasm and knowledge of fashion. We Dahlings value our customers, and with one on one attention and care being a main focus at Dahling It’s You, rest assured you will always leave satisfied.

Voted #1 by the Locals
Thank you Sedona! Beginning 2007 you have consistently voted us your #1 Women’s Boutique, and this continues to inspire us even more!

Two Sedona Locations
Both Dahling It’s You Boutiques are conveniently located on the same Highway 89A, with less than 3 miles between them.

It’s simple for everyone to visit both stores and shop our unsurpassed selection of items! With exclusive pieces offered at our individual locations, it’s well worth the 5 minute drive! ( click here to view map and locations )

Shop with the Dahling Team
Our team of stylists is unique in the simple sense that they care. They take pride in helping find what is just right for you
and have fun while doing it!

At Dahling It’s You we have regular trainings in counseling different body types, creating outfits, learning the latest tips and tricks, color combinations, etc. “We learn all these fashion facts we would never know otherwise. That’s half the fun. The other half is passing it along and seeing the difference it makes in someone’s life.”

Dahling Apparel
For starters, we carry a HUGE variety of styles. We’re reminded daily of how our handpicked fashion collection is, “unique, fun, and appealing to every woman.” And asked just as often, “Why don’t you open a shop with clothing like this in our hometown?!”

Whatever the occasion, we’ve got you covered! And with our tops ranging in size from XS-3X, and our bottoms from 0-24, this statement proudly applies to all ages, body types, and sizes.

Our buyers travel to all major fashion destinations, choosing a combination of both well known and new, upcoming labels. Each item is individually selected, often from the designer’s warehouse directly. Clothing prices begin at $29 and stretch to $288. Casual tee’s to the most stunning embroidered coats... Jeans!

The perfect pair of jeans could easily be the most versatile item in your wardrobe. At Dahling It’s You we carry three different designers, spanning the entire range of styles, body types, and age groups, ensuring we find that perfect pair.
Don’t worry. We know that with the countless cuts, styles, and colors out there, finding the right pair of jeans can be daunting. Our Dahling Team is here to help.
Jeans from women’s size 0-24 and misses 25-34! Prices vary from $59 to $139.

Jewelry Galore
We carry the largest selections of fun, unique and fashionable costume jewelry around. From countless styles of bracelets and necklaces to all sized cocktail rings… we love helping you find just the right piece to complete your outfit or the perfect gift for a loved one.
At Dahling It’s You, you can indulge in purchasing jewelry…we are well known for the great prices!

Turqoise at Unbeatable Prices
We especially love our Turquoise
both as colorful additions to any outfit and as gifts from the Southwest. By using a lead free, high grade costume metal, we are able to offer exquisite genuine Turquoise jewelry with well beyond amazing prices.

Accessories Make All the Difference
We are well known for our unique choice of accessories
including our interesting collection of shoes and wide variety of purses, hats, and scarves. We actually have a whole building just dedicated to Accessories. You will not find a bigger or more currant selection of purses. All handpicked by our Italian accessories buyer.

It’s Perfect For Her’ Gift Items
You are on holiday and want to bring home a gift for someone special? Well if she’s female, which seems a bit obvious here, then she’ll certainly enjoy a piece of genuine turquoise from the Southwest! What about those wonderful things we don’t even think to give ourselves? A purse or business card holder? A fashionable, yet practical, wallet or clutch? And the Dahling It’s You best sellers of course
our pendants and bracelets with engraved personal messages!

For the Non-Shoppers at Dahling Its You…
At both locations, we offer a variety of magazines and a Dahling It’s You Exclusive Guide to Sedona, made just for you, containing our personally recommended activities and Must Do’s for your stay in Sedona. At Dahling It’s You - West Sedona, relax and appreciate the tranquility of Sedona in our beautiful courtyard setting. Or enjoy one of our intimate seating areas Uptown.

Girls Night Out - After Hours Party:
Host a private evening of fun & fashion!

Whether it be a Girls’ Night Out, Sweet16, Birthday, Bachelorette Party, or a unique Fundraiser, we’re here to make this event special. Our personal shoppers will be available to help you and your party feel fantastic and achieve the perfect look. Enjoy drinks and snacks - compliments of Dahling It’s You - during this private and memorable shopping experience.
How it works is simple:
You invite the guests… We take care of the rest!
Hostess: 30%off all merchandise Guests: 20%off all merchandise
Minimum # of guests: 8 friends Time: 6:30pm – 8:30pm
Reservation: At least10 days prior to event

Dahling Its You - Where the name comes from
Where did our name originate from you ask?

Dahling It’s You originated with the famous Zsa Zsa Gabor:

“I call everyone ‘Darling’ because I can’t remember their names. I don’t remember anybody’s name. How do you think the ‘dahling’ thing got started?”